The challenge
Creating a growth system around a complex market opportunity.
Yusan Young needed to move beyond consumer-facing beauty communication and build a B2B-facing system for retail partnerships, distributor conversations, spa channels, and wholesale opportunities.
Our approach
Connecting intelligence, message, and execution.
We repositioned the brand for B2B expansion by clarifying its sensitive-skin value proposition, mapping priority retail and wellness channels, building outreach content, creating sales collateral, and setting up a multi-channel growth engine for partnership development.
Outcomes
Market movement made measurable.
- 280+ qualified retail, spa, distributor, and wellness accounts mapped
- 140+ personalized B2B conversations initiated through multi-channel outreach
- 55+ partnership and wholesale opportunities moved into qualification
- Sales collateral created for buyer education and retail conversations
- Pipeline automation built for follow-up, segmentation, and partner nurturing
They delivered above expectations. Their attention to detail and understanding of the brand story, background, and goals were outstanding.
Helga Spolwind, Founder & CEO at Yusan Young