The challenge
Creating a growth system around a complex market opportunity.
IFFS had global credibility and strong European roots, but entering the American market required a sharper way to identify relevant stakeholders, explain the technology, and create trust with fire administrations, distributors, and municipal buyers.
Our approach
Connecting intelligence, message, and execution.
We reframed the brand around operational reliability and created a GTM system that connected industry research, U.S. market positioning, event messaging, outreach sequences, lead qualification, website assets, and sales enablement materials.
Outcomes
Market movement made measurable.
- 350+ priority accounts mapped across fire administrations, distributors, and municipal stakeholders
- 120+ targeted outreach conversations initiated around market entry and partner development
- 40+ qualified opportunities prioritized for follow-up after campaign and event activation
- Reusable sales enablement assets created for U.S. buyer education
- Signal-based follow-up workflow established for conferences and industry events
Our strategy moved away from simply showcasing advanced technology. We focused on the measurable assistance the system gives fire administrations — a message that became the foundation for Empower The Strong.
BREATH VISION strategy team